Digital marketing courses are not only helpful for people working in the field, but they are also uncommonly helpful for entrepreneurs trying to succeed in this fast-paced small business environment. According to The Katy News, it’s essential to have a working knowledge of all elements of a business. While there are often courses available for some unique facets, digital marketing has been a topic that has rarely been touched upon.
AdWords Fundamentals Course
Did you know you can get a license from Google? Study the fundamental and intermediate elements of AdWords and online advertising. The course covers the best way to install AdWords, maintain a campaign, and teach you how to measure and optimize your AdWords campaign. You can choose to take the exam after reviewing the study material and creating a Google certification. The exam consists of questions that must be completed in an hour and a half. You will be guided by experts from the company; the course includes a decidedly hands-on type of training. This course is great for anyone who wants to improve their digital marketing coaching skills. Also, how to best use data from various tools to produce insights and make strategic recommendations, among other critical skills.
AdWords Display Certification
This course will help you leverage Google’s Display Network with Display campaign settings. This is a beginner’s course, and the material is online, which means you can take the time to research and take the exam if you can. By checking out the content provided, you can take the Google Analytics exam at your leisure and free of charge, which contains 70 questions that you must complete in 90 minutes. A score of 80% or higher is required to become certified in this application.
Google Digital Unlocked
Google offers tons of digital marketing training courses to improve marketing skills, many of which are free. You will learn how to plan online strategies, learn about new developments in the digital world, create an online presence, get seen by ads, use analytics, etc. It’s a complete distance learning course, and you can take your time to work through the material. You will come across small assessments for each subject. The moment you pass them you can move on to another topic and complete the course to get your certification.
